- Audiences pirating copies of the film
- More diverse contents available
- Technology is old fashioned
- Institutions are developing
- More variety of TV channels
- Technology is changing
- The way we consume media is changing
- Media consumption is more individual - Diverse
- New media industries and platforms have been invented - Youtube, video games, Twitch, Social Media
Tuesday, 9 February 2016
Fragmented Audiences
Film and media marketing and distribution (and advertising and marketing in general) has to fight for its audience in a competitive and fractured environment.
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